Surf Is Dead pop-up. Images courtesy of Surf Is Dead
Surf Is Dead Pops at Bodega
The name Surf Is Dead seems like a provocation.
But when it launched more than one year ago in Los Angeles, brand cofounder Chris Josol said that the moniker was a smart aleky way to tweek surfwear back to its rebellious, experimental spirit.
Surf Is Dead recently unveiled a pop-up shop at prominent streetwear store Bodega at Row DTLA. Josol said that the pop-up focuses on T-shirt collaborations with Bodega and offers colorways that can only be found at the store. Cowabunga!
