THREE DOTS
Three Dots Launches Plus Sizes
Three Dots has been known for its American-made luxe basics in ultra-soft fabrications since the Garden Grove, Calif.–based company was founded in 1995. But Three Dots sizes only ran from XS to XL—until now.
The company is launching its first plus-size collection for Resort 2017. Initially, the launch collection will be sold exclusively at Nordstrom as well as on the company’s website (www.threedots.com) beginning in November.
“Most people would wait until Spring,” said Three Dots founder and president Sharon Lebon. “[Nordstrom] liked it so much they bought Resort.”
Lebon said Three Dots has experimented with plus sizes in the past, but this launch represents a commitment to the category.
“Plus sizes need special fitting,” she said. “I wanted to make sure the fits were right if it was going to be a hit. When we first started Three Dots it took months to get the fit right.”
Three Dots is working with Mark Singer, a consultant and former manufacturer who produced plus sizes for his Vikki Vi label.
“We wanted to launch with someone who would be our partner,” Singer said. “Together we identified a niche that wasn’t currently covered in the Nordstrom mix.”
Three Dots is known for “the fashion-forward, easy T-shirt,” said Lindsay Lebby, Three Dots’ director of special projects, who said the collection is best classified as “fashion basics.”
For the launch, Three Dots worked with Nordstrom to select pieces from the core collection, which have been redesigned for sizes 1X, 2X and 3X. Going forward, there will be special pieces developed for the plus line.
For the first deliveries in November and December, Three Dots’ plus collection will include fashion T-shirts, cardigans and dresses in a range of fabrics including brushed cotton, gauze, 1x1 rib, a brushed Tencel hacci and a lightweight viscose/Lycra for garment-dyed pieces—“the fabric takes color just beautifully,” Lebon said.
There will also be a few prints in the launch collection. Everything Three Dots makes is produced in Southern California, frequently from domestic fabric suppliers. Wholesale prices range from $30 to $88.
For more information, visit www.threedots.com or call (213) 627-0299.
