TRADE SHOWS
Axis Trade Show Planning L.A. Event in October
Axis, a lifestyle trade show for millennial women’s brands, is coming to Los Angeles.
Vanessa Chiu, Axis’ show director, announced that the trade show would produce its first West Coast dates in downtown Los Angeles in October. Specific dates and a venue were yet to be determined, she said. Axis is owned by Reed Exhibitions, the parent of lifestyle trade shows Agenda and Capsule. Axis has produced three separate show runs in New York. The most recent one was produced at Pier 92, where close to 200 brands exhibited.
Axis vendors had requested a Los Angeles show. An increasing number of their retail partners have been spending open-to-buy in Los Angeles, Chiu said. Also, the city has become even more prominent in fashion. “Saint Laurent did a show here,” Chiu said of the heritage brand’s celebrity-heavy fashion show at the Hollywood Palladium concert hall in February. “Major trend forecasts are made here. Everyone talks about how there needs to be a resurgence for trade shows, lifestyle and pop-up shops here.”
The Los Angeles Axis show will look very similar to the New York show and offer the same categories: fashion, lifestyle, athleisure, swim, accessories, intimates, beauty and home. Vendors exhibit in 10-by-10 booths. Show staff provide tables and chairs.
Past vendors have included The Park Showroom, Reebok, G-Shock, Hidden Jeans and Skingraft. Retailers visiting the show in the past included Asos, Barneys Japan Co. Ltd., Bloomingdale’s, Everything but Water, Fred Segal, Free People and Galeries Lafayette, according to a trade-show statement.
Chiu said a point of difference with Axis is that the show staff is also the end consumers for the show’s vendors. “We personally buy the brands at the show. We shop the stores that go to the show.”
Show producers also put together art exhibitions and serve unique drinks such as kombucha at the show. For more information, email info@axisshow.com.
