MANUFACTURING
La Jolla Group Making Hang Ten Clothing for US Market
The Hang Ten label has been around since the 1960s, but kind of went by the wayside like many big California brands associated with surfing.
But Hang Ten is back in a stronger way with a new deal with the La Jolla Group in Orange County. La Jolla snagged the U.S. license for the brand. Already Hang Ten apparel is making an appearance at Urban Outfitters stores with an exclusive 12 items of retro Hang Ten product, which is taking advantage of the latest 1970s revival trend.
Hang Ten was founded in 1960 in the seaside surfing community of Seal Beach, Calif., by Doris Moore and Duke Boyd. It branched out into other sports apparel and helped develop the action-sports apparel industry. Boyd sold Hang Ten in 1970. Later in 2012, the brand was bought by Hong Kong-based conglomerate Li & Fung.
Marc Setton, Hang Ten chief executive, said the deal with the La Jolla Group in Irvine, Calif., gives the brand the opportunity to expand its footprint.
Daniel Neukomm, chief executive of the La Jolla Group, said the long-term license to manufacture men's and women's Hang Ten apparel rounds out the company's portfolio. The La Jolla Group has the license to manufacture such well-known brands as O'Neill, Metal Mulisha, FMF, Roark and Spiritual Gangster.
