OLD FAME
Old Fame Tries Something New
Steven Esterley grew up in the surfing mecca of San Clemente, Calif. He was raised in surfwear, painted surfboards and designed tattoo art. To many, it was an idyllic life. After starting a career in fashion design and leading a surfwear company called Old Fame, he was dying to try something different.
So he changed the focus of the line from surf to contemporary men’s clothing and moved up to Los Angeles.
He’s designed three seasons of Old Fame’s contemporary style. So far, the line has been placed in boutiques such as No Season, a place where nightclubbers shop after typical boutique hours in downtown Los Angeles. In August, he will be showing Old Fame’s Spring/Summer 2017 styles at the Capsule trade show in Las Vegas.
The aim of the line was to experiment and try new things with fashion, even if it cost a bit more money to make. Retail price points range from $60 for T-shirts to $400 for leather jackets.
The Old Fame line focuses on unique details. One of the jackets for the Spring/Summer ’17 collection features a zipper with rainbow-colored teeth. A leather jacket features a strip of braided leather that loops around the collar. Esterley designed a parka out of leather, lined it with shearling and added a matte black zipper. Old Fame’s Autumn, ’16 “Aloha” shirt features an allover print of currencies from around the world.
Esterley does not make surfwear anymore, but he did not cut off his ties to the surf world. He recently designed a surfboard with surfboard shaper Matt Parker of Album, a surfwear brand and boardmaker based in San Clemente. For more information on Old Fame, contact sales@blackcircleagency.com.
