California Apparel News

Koru Swimwear is based in Florida but inspired by New Zealand. Founder Julie Stine drew on her New Zealander heritage when she named her swimwear collection for the Maori word for “spiral,” which symbolizes new life, hope, spiritual growth, purity and peace.

The eco-friendly swim collection is made from Econyl, a 100 percent regenerated nylon made from recycled fishing nets. The company’s apparel is also made from sustainable and organic fabrics. Even Koru’s packaging is green—hangtags are made from recycled paper and the swimsuits are packaged in compostable bags made from plant materials.

Based in Cocoa Beach, Fla., Koru Swimwear is currently produced in Northern Florida and Southern California. The company is planning to produce in Australia as well.

Styles include the pullover “Keri Keri” top and the architectural “Hope” top and bottom. There’s the string-tie “Hope” top and bottoms and a strappy one-piece called the “Tukuiti.” There are crossover pieces such as the “Maori” amphibian pant, which can be worn surfing or for yoga. There are rash guards and boy shorts as well as a long-sleeve “Koru Sunblocker” style.

The collection also includes a capsule collection featuring the original prints created for Koru by surf artist Jay Alders.

The collection is wholesale priced from $25 to $80. Koru Swimwear is sold in retailers such as Innerlight Surf and Skate, Artisan’s, Beachside Swimwear and Sunseed Co-op in Florida; G&S Trends International in New York; Molly Brown in California; and Her Micah in Melbourne, Australia.

For more information, visit www.koruswimwear.com.