ROBIN’S JEAN BOUTIQUE
Robin’s Jean Boutique Opens at Beverly Center
High-end denim brand Robin’s Jean is on the move.
On Jan. 14, the independent brand opened a 1,600-square-foot boutique at the Beverly Center mall in Los Angeles. The location is the eighth shop for the brand, known for its one-of-a-kind jeans and a motorcycle lifestyle. The company plans to open three more stores before the summer, according to Kim Dillard, head of public relations for Robin’s, which is headquartered in Los Angeles.
The planned stores will be located in places such as Tampa, Fla., and Roosevelt Field, a Simon mall outside of New York. On Jan. 18, a store opened in the ski town of Telluride, Colo., which also is the site of a prominent film festival.
Robin’s founder Robin Chretien selected each location based on the consumer demand in each area.
The Beverly Center location is located less than two miles away from a freestanding Robin’s Jean boutique at 313 N. Beverly Drive in Beverly Hills, which opened in 2011.
The two locations draw different crowds, Dillard said. The Beverly Center location attracts a younger, more fashion-forward crowd as well as fashion stylists, she said.
The Beverly Center boutique features a décor that includes a gold-colored, custom-built motorcycle installed on a table above the shop floor. The Beverly Center shop is made unique from other Robin’s shops because it also sells fashion from other brands. (Most Robin’s boutiques only sell the company’s own fashions.) The Beverly Center shop will also sell vintage clothing such as leather motorcycle jackets, bomber jackets and flannel shirts that were made more than 20 years ago.
Like other Robin’s shops, the Beverly Center store sells the brand’s Robin’s high-end sneakers, leather belts, T-shirts, caps and jeans with a one-of-a-kind edge. Jeans details such as studs and crystals will be different at every Robin’s boutique, Dillard said. Retail price points for the one-of-a-kind jeans can range from $449 to $999 for the “Long Flap Studded” jeans and biker styles “Motard,” “Racer” and “The Show.”
