MANUFACTURING
Fox Names David Durham Creative Director
Motocross and mountain-biking clothing brand Fox Racing, a division of Fox Head Inc., announced some big changes, according to a Feb. 3 company statement.
David Durham, a veteran designer for Fox, was promoted to the brand’s creative director. He will oversee product design across all of the company’s categories.
The company will close its Northern California office and move its finance, information technology and sales divisions to Fox’s global headquarters in Irvine, Calif., which is a center of the action-sports business. The U.S. offices for the Billabong label are headquartered in Irvine as is retailer Tilly’s Inc.
Fox’s Northern California offices, based in the Silicon Valley bedroom community of Morgan Hill, will operate until June 30.
The company also will cut back on its women’s lifestyle apparel design division to focus on the brand’s core men’s styles.
The company also announced that Pete Fox, former chief executive officer and chief creative officer and son of company founder Geoff Fox, will serve on the company’s board of directors.
In a statement, Paul Harrington, Fox’s chief executive officer, said he hoped the move would give the company a new momentum. “Our vision is to be the world’s No. 1 brand in motocross and mountain biking,” Harrington said. “Getting there requires relentless focus and consistent execution. Moving the company under one roof and investing in the brand’s authentic core are essential steps to realizing this vision.
