California Apparel News

Denim designer Adriano Goldschmied is discussing the “past, present and future of denim” at an event titled “Adriano Goldschmied Unthreaded” during the Aug. 15–17 run of the Project trade show at the Mandalay Bay Convention Center in Las Vegas.

The event, which is being held in partnership with Mavi Jeans, is one of a number of special events hosted by Project to promote its new P1VOT section.

P1VOT "will highlight technology companies focused on solving the pain points of the fashion industry,” said Erik Ulin, president of men’s fashion at UBM, the parent company of Project and MAGIC. “We aim to continue this initiative moving forward and to combine it with valuable insights from industry experts. For this show, we are hosting a number of panels with tech, denim and industry power players.”

To launch the new section, Project is hosting a breakfast event titled “P1V0T’s Breakfast with the Disruptors,” which will highlight the intersection between fashion and technology.

Trend forecaster WGSN and denim mill ISKO is hosting a panel discussion titled “How Tech Is Controlling Consumer Behavior,” moderated by WGSN Menswear Editor Jian DeLeon.

WGSN has also partnered with DeSL, a fashion PLM (product lifecycle management) and augmented reality service, to create six holographic experiences that mix real-world environments with virtual Spring/Summer ’17 menswear trends such as ’90s Sport, Neo-Vintage, Modern Utility, Relaxed Tailoring, Retro Resort and Rebel Remix.

MRket’s Move comes to Las Vegas

This season is the first since UBM acquired BJI Fashion, producers of the MRket, Stitch and Accessories the Show trade shows. MRket brings its activewear capsule show Move to Las Vegas this season after hosting it for two seasons in New York. MRket also hosts several fashion presentations on the opening day of the show, including an installation by Barbour and a Best of Italy installation featuring styles from MRket’s Made in Italy exhibitors. Michael Macko, editor-at-large for MR Magazine, presents a selection of curated pieces in an opening-day presentation as well.