Groupon's Form+Focus collection
Groupon: Get Your Fitness On
Plenty of people have scored a steal on yoga classes and fitness bands on Groupon. Now the online deal site is expanding its reach into your fitness regimen with the launch of its own private-label activewear brand. Form+Focus features tanks, leggings, shorts and sports bras priced from $11.99 to $22.99 and is available at Groupon Goods, the Chicago company’s consumer products channel.
“We’ve seen significant demand for this type of clothing––especially given the popularity of our local fitness-related offers. Form+Focus offers women a variety of options for any activity,” said Jacob Hawkins, Groupon Goods North America vice president, in a company statement. “It’s a natural next step for us to offer customers the opportunity to enhance their workouts with a collection of quality activewear at an incredible value.”
This is Groupon’s sixth private-label brand. The company has previously launched women’s apparel, footwear and accessories under the Sociology and Olive Street labels; men’s apparel, footwear and accessories under the Oak & Rush brand; Wexley Home products for the home and Franklin Fox pet goods.
