RETAIL
Bailey44 Opens First Store
Los Angeles contemporary brand Bailey44 made the leap to retail with the opening of its first flagship store in the new Lido Marina Village complex in Newport Beach, Calif.
The company worked with Kenneth Park Architects to create the store’s look, which is designed after a “chic private residence capturing a modern aesthetic with raw and slightly industrial elements.”
The 1,265-square-foot store features wood-and-glass windowpane partitions separating the space into individual rooms. The boutique has a raw concrete floor, exposed wood beam ceiling, white upholstered furniture, and weathered oak and black metal pipe fixtures.
There’s a pop-up floral shop in the shop, where customers can purchase fresh local flowers or place made-to-order arrangements all summer, and florist Studio La Fleur is hosting floral workshops throughout the summer season as well.
“The Lido Marina Village store is the first Bailey44 flagship store, and there is no better place for this debut than in our backyard of Southern California,” said Bailey Group Chief Executive Officer Chris Tate. “We are so thrilled to have Bailey44 be part of Newport Beach’s most exciting retail environment and look forward to welcoming new and existing customers into the world of Bailey44.”
In addition to the full Bailey44 fashion collection, the store will also carry exclusive specialty products. This summer, the brand will also launch a vintage capsule featuring denim classics reworked with a modern fit. A handbag collection is in the works for fall.
