MANUFACTURING
Roach to Head Volcom Women’s
Lyndsey Roach, an action-sports veteran, was named the global head of women’s business for Volcom, it was recently announced. She will report to Todd Hymel, Volcom’s chief executive officer.
Roach had worked as president of women’s marketing at other top action-sports brands such as Hurley and also at footwear giant Nike. Before joining Volcom, she cofounded the Box Creative Agency, a full-service marketing and creative agency focused on brand strategy and product launches.
Volcom was founded in 1991 and has become one of the action-sports market’s most prominent brands. It is owned by the European luxury company Kering Group.
