RETAIL
Yogasmoga Opening Stores in Northern California, East Coast Locations
New York–based yoga lifestyle brand and retailer Yogasmoga is continuing its retail rollout with new stores opening in the Northern California cities of Corte Madera and Walnut Creek.
The new stores, located in The Village at Corte Madera and Broadway Plaza, respectively, are expected to open in time for the holiday season.
The 2-year-old company is also opening stores in The Mall at Short Hills in Short Hills, N.J.; The Westchester Mall in Westchester, N.Y.; and The Shops at Prudential Center in Boston.
By the end of the year, Yogasmoga will operate 12 retail locations across the country.
The company already has a store in San Francisco as well as Southern California stores in Beverly Hills, Newport Beach, Los Angeles’ Brentwood and Malibu neighborhoods, and San Diego.
“Our ability to execute retail deals with the top retail centers reflects the strength of the Yogasmoga brand,” said Yogasmoga Chief Executive Officer Rishi Bali, who founded the company with his sister, Tapasya Bali, in a company statement. “With our proprietary fabric technology, made-in-USA supply chain and a strong retail strategy, we set ourselves apart.”
