RETAIL
Brandy Melville Adding New LA Store
You may not have heard of the teen clothing retail chain Brandy Melville. That's because the Italian company has only four stores in the Los Angeles area.
But that is about to change. Brandy Melville is opening an outpost at The Grove shopping center in November - just in time for the holiday shopping season.
Brandy Melville was founded more than 20 years ago in Italy by retail vet Silvio Marsan and his son Stefan. The first U.S. store popped up in the Westwood neighborhood of Los Angeles, near UCLA, in 2009.
Now the retailer has an emporium in Santa Monica on the Third Street Promenade, in Studio City on Ventura Boulevard and in the Topanga area on Topanga Boulevard.
Don't look for Euro styles here. It is all about California style for the young California girl with long legs and longer hair who likes high-waisted short skirts and slouchy sweaters as well as T-shirts and denim.
