The Paul Stanley: Royals & Rebels collection will launch in June at the Licensing Expo in Las Vegas
STAR WARES
License to Rock
Kiss co-founder Paul Stanley will launch a new lifestyle brand called Paul Stanley: Royals & Rebels at the Licensing Expo in Las Vegas in June.
Stanley teamed up with music industry branding and licensing company, Epic Rights, to develop and launch the line, which will include men's apparel and accessories and footwear, as well as “food, spirits, home decor, cookware and more.” The collection is expected to debut for Fall 2016.
"Paul is the definitive rock renaissance man with a sense of style in arts, fashion, design and food that is unrivaled in the music industry. His creativity, marketing savvy and personal style truly sets him apart," said Dell Furano, chief executive officer of Los Angeles–based Epic Rights.
The singer/songwriter/guitarist has designed costumes for Kiss, as well as album covers and the band’s logo. He is a painter and the owner Rock & Brews restaurant chain, as well as the author of “Face The Music,” an autobiography of Stanley’s life in the entertainment industry.
“Over the years, Dell and I have worked closely on the strategic developments and partnerships on the Kiss brand, as well as more recently with Rock & Brews and my paintings," Stanley said, in a statement. "I am excited to watch Dell and Epic Rights' great team of branding professionals seek out and find opportunities and outlets that will reflect a lifestyle and point of view that I am passionate about and do it imaginatively and creatively in the years to come."
