Model wearing swimwear from Blue Life from Planet Blue. Image courtesy of Planet Blue.
Planet Blue To Pop in East Hampton
A mention of the town of East Hampton brings to mind images of playgrounds of Wall Street titans and artist colonies. It’s also going to be the first East Coast address for Planet Blue; a boutique which outfits California’s beach women in contemporary and boho-chic clothes.
Planet Blue announced that it will open a pop-up boutique, called PB Guest House, in East Hampton on May 21. A statement from the retailer said that it would offer a range of brands including its in -house collection Blue Life. Next up, Planet Blue is scheduled to open a boutique in Dallas in July, then Atlanta in August.
