MANUFACTURING
Colosseum Activewear: Support For Your Sport
Colosseum Activewear was launched in Spring 2012 under the parent company Colosseum Athletics Corp. as a fashion-inspired, contemporary performance collection. “Our fashion collection was developed as we saw the need for active clothing that was stylish enough to keep you moving seamlessly throughout your day—both at the gym and to and from the gym,” said Kristen Sullivan, director of sales and marketing.
“We wanted to develop true performance pieces without sacrificing beauty, comfort or style, creating great layering pieces designed for a woman’s everyday busy lifestyle,” Sullivan continued.
While the brand focuses on yoga, running and cross training, it spans to other activities; it was seen on “Dancing With the Stars” and “So You Think You Can Dance” contestants in recent seasons. Fashion details are evident, with designs such as drop-needle surplice tops, floral burnout crop tops, dolman-sleeve tops, and seamless tops and bottoms.
The company is headquartered in Los Angeles, where everything is designed. Textiles are sourced in Vietnam and China, and everything is manufactured in Asia, as well.
Each piece is coated in Colosseum Activewear’s proprietary C-DRI technology, which has a moisture-wicking component.
The collection includes performance and lifestyle tanks, tees, shorts, leggings and capris, skorts, hoodies, jackets, performance sports bras, and seamless tops and bottoms.
Wholesale prices range from $18.50 for a seamless top to $36.50 for leggings to $58 for a jacket.
Colosseum Activewear is sold at Dick’s Sporting Goods, Amazon.com and Core Power Yoga locations as well as at specialty running shops and select barre studios. It currently has accounts throughout the U.S., Canada, and Australia.
The company exhibits the line at WWDMAGIC in Las Vegas, Outdoor Retailer in Salt Lake City and the Women’s Fitness and Running Tradeshow in Chicago.
Colosseum Athletics Corp., the parent company, is a privately owned collegiate apparel manufacturer that holds more than 400 licensing agreements with colleges and universities throughout the United States. It was founded in 1992 and is ranked the fourth-largest collegiate apparel company in the U.S. It currently offers men’s, women’s, youth, girls’, toddlers’ and infants’ apparel, which include fleeces, tees, shorts, pants, outerwear and some activewear.
For more information on Colosseum Activewear, visit www.colosseumbrand.com. Information about Colosseum Athletics can be found at www.colosseumusa.com.
