FASHION
Beach Riot Bows First Contemporary Line
The Beach Riot label makes garments for the endless summer, and Nicole Hanriot, owner and designer of the label, believes that women should be able to wear swimwear everywhere.
But last month, the Costa Mesa, Calif.–based swimwear brand introduced its first apparel line at the Axis trade show in New York.
“We wanted to make Beach Riot more of a full collection,” Hanriot said. The Fall ’15 apparel line also was intended to complement the label’s swimwear with its shorts and T-shirts with kitschy slogans, such as “Mas Shots, Por Favor” and “Adios Muchachos.” But the line will strive to be different.
In this line of summer-like clothes, Beach Riot also will offer leather rompers and jackets. The leather pieces were designed for the nightclub and music festivals, but the pieces are meant for summer. They are lightweight. “It’s sexy, but it’s still got a city look to it,” Hanriot said. “You could wear it to the beach or a club in New York.”
The 30-piece apparel collection also will feature black one-piece jumper, which will mix contemporary looks with beach comfort, Hanriot said. For its Fall 2016 line, Beach Riot will offer a bigger apparel collection. Wholesale price points will range from $30 for graphic T-shirts to $170 for leather pieces. The line also will be raising the ante with its swimwear. It plans to introduce a swimwear line in Fall ’15. In the past, Beach Riot released swimwear only for the Spring seasons.
2015 started as a banner year for Beach Riot. Last month, it was honored with the “Women’s Swim Brand of the Year” award by Surf Industry Manufacturers Association’s SIMA Image Awards. Hanriot said that winning the award helped her business.
“It gives you more respect in the industry. We definitely had a lot more people reach out to us in terms of carrying the line. Our orders are increasing,” she said.
For more information about the new Beach Riot collection, contact kyla@beachriot.com.
