Christine Andrews of Hello Fashion on ShopStyle's Style Snaps feed. Image courtesy ShopStyle.
Get Ready for Style Snaps
Guess what fashion fans; bloggers still matter.
Digital style search engine ShopStyle, headquartered in San Francisco, announced a partnership on June 23 with a gaggle of fashion bloggers, a retailer called FarFetch, and Snapchat, the video messaging app, which is settling into big offices in Los Angeles' Venice section.
These influencers/style gurus/inveterate reporters of their own fashion universes, will film their daily lives on Snapchat and share content about what objets de fashion they are loving. ShopStyle is calling these musings Style Snaps. FarFetch, a London e-tailer, will also be promoting these blogger’s channels. Returning the favor; bloggers also will be raving about products that will be sold at FarFetch.
The bloggers will be snapping on ShopStyle and FarFetch for a day. Christine Andrew from Hello Fashion goes June 23. On June 24, it’s Jacie Duprie of Damsel in Dior. On June 25, Natalie Suarez of Natalie Off Duty takes the controls. On June 26, it’s Geri Hirsch of Because I’m Addicted. On June 27, its Courtney Trop of Always Judging.
Word is to check it out @shopstyle on Instagram. Or visit snap.shopstyle.com to see it all go down.
