LICENSING
Cherokee Introduces New Children's Wear Brand
Cherokee Global Brands, the people who took the branding concept and ran with it with labels such as Mossimo, Sideout, Cherokee and Carole Little, have developed a new children's wear brand that will be selling at a retail chain in India this August.
Called Point Cove - California Clothing Company, Cherokee will be taking the brand to the upcoming June 9-11 Licensing Expo in Las Vegas.
The brand was developed by Cherokee's in-house design team. It is a lifestyle brand targeting children ages 2 to 14. It has a bit of fashion, trend-driven looks, footwear, accessories and home offerings. Bright colors and fun embellishments are the brand's hallmark.
The label's debut will be followed by a roll out at the 109 Reliance Trends stores throughout India.
