BREATHE BY BODY GLOVE
Active Casual to Extreme Sports
California brand Body Glove is known for its innovative products for the swim and surf lifestyle market.
The brand’s activewear brand, Breathe by Body Glove, has grown rapidly since it launched in late 2014 and is now sold at independent surf, swim and yoga shops across the U.S. as well as at Swim ‘n Sport, Urban Outfitters, Anthropologie, PacSun and other large specialty retailers.
The line was designed for the woman who aspires to make exercise about an experience rather than a regimen, said Noah Gellis, Body Glove’s vice president of sales and marketing.
Whether going for a jog on the beach, hiking through the woods or taking in the sunset on a stand-up paddleboard, the Breathe customer is all about taking pleasure in the activity, not just the results, he said.
The collection consists of solid-colored pastels and checkered and floral-printed patterns. Pieces include leggings, capris, shorts, active tops and crossover items that can be used for any activity. Some high-performance garments include sports bras that offer light to ultimate support. Made from a moisture-wicking breathable fabric, the bras feature subtle molded lining, mesh detailing, adjustable straps and a racerback for better range of motion.
Some more casual exercise essentials are cut from lightweight cotton-poly burnout fabric and ultra-soft French terry that are perfect for warmups and cooldowns.The sleek silhouettes are designed for comfort and breathability with a super-soft fabric engineered to maximize physical performance and range of motion.
For running or hiking, there are capris and leggings in a moisture-wicking Nyloflex fabric with flatlock seams for chafe-free movement. There are also super-stretchy seamless shorts that come in a variety of styles and quick-dry hybrid suits designed for surfing and stand-up paddleboarding.
The hybrid line of paddle suits features crop tops and surf capris made in a quick-drying fabric that allows the styles to be worn in and out of the water. The pieces can be mixed and matched with BG’s swimwear collection as well.
“The paddle suits and surf capris have created an entirely new category, proving to be popular among customers,” Gellis said.
Wholesale price points range from $15 for a light support bra to $30 for a Nyloflex capri and $60 for a paddle suit. “We try to get the best-quality fabrics, which are sourced from all over the [globe],” said Shelby Stanger, Body Glove’s marketing and public-relations representative.
The current lookbook was shot in Hawaii and features brand ambassador and surfer Tatiana Weston-Webb, who is currently on the Women’s World Surf League Tour.Weston-Webbcurrently rides for Body Glove Girl and embraces the brand’s ethos, a “natural extension of the California surf and beach culture that’s always been a big part of the brand’s identity,” Gellis said.
For more information, visit www.bodyglove.com. For sales information, contact Todd Davis, national sales manager at toddd@sgssports.com.
