Israeli Clothing Company Acquires P.J. Salvage Brand
After 20 years of making women’s pajamas and loungewear, P.J. Salvage has been sold to an Israeli clothing company for an undisclosed price.
Delta Galil Industries Inc., based in Tel Aviv, announced on July 31 that it had completed its acquisition of P.J. Salvage, headquartered in Irvine, Calif., and all the other assets of P.J. Salvage’s parent company, Loomworks Apparel Inc.
“We are pleased to add the well-regarded P.J. Salvage brand and Loomworks’ other business to the Delta Galil portfolio, thus increasing our presence in the upper retail market segment and broadening our global footprint,” said Isaac Dabah, chief executive of Delta Galil, which was founded in 1975 and makes branded and private label clothing for men, women and children. Its labels include Schiesser, Karen Neuburger, LittleMissMatched and Nearly Nude.
Delta Galil is traded on the Tel Aviv Stock Exchange and has revenues of more than $1 billion. P.J. Salvage will be operating as part of Delta Galil USA.
Peter Burke, who bought P.J. Salvage 18 years ago from the label’s founder, Mickey Sills, said he will remain on board as chief executive. “Nothing changes. We are going to continue to operate as is,” he said. “With Delta Galil, we see an international growth opportunity. They have offices and production facilities around the world, which will help leverage our brand and grow our product categories.”
P.J. Salvage just launched its first line of lingerie geared for women between the ages of 20 to 45. The line has soft-cup bras, bandeaus, thongs, hipsters, camisoles, shorts, cover-ups and kimonos.
It is made of Modal/spandex and Modal/elastane in fabrics featuring floral designs, tribal-inspired prints and whimsical pieces.
“We thought the market doesn’t need another lace panty. That has been taken care of,” Burke said. “We want to be a little different. We see a wide space out there in the market.”
The P.J. Salvage lingerie line is showing at trade shows for the Spring 2016 season. It retails for $18 to $70. In addition, a bridal intimate collection will follow in March 2016.
Burke said Delta Galil will be able to add its expertise in building up the intimates collection as well as help the company grow its childrenswear line and expand its menswear looks, which currently consist of boxers, sleep pants and T-shirts.
