YOGASMOGA
Adding Stores in California
Yogasmoga is a relatively new yogawear chain that only has a handful of locations in the United States.
But recently it announced it would be adding a small fleet of stores in California as it revs up its expansion plans. The New York–based company announced it signed leases to open a store at the recently opened La Plaza La Jolla shopping center, north of San Diego, and at the Malibu Country Mart, a tony shopping center near the beach in Malibu, where it houses retail spots such as Madison, Ron Herman, Ralph Lauren Women’s and Vince.
In Northern California, a new Yogasmoga will be opening in San Francisco’s Union Square district as will a previously announced store this fall at Fashion Island in Newport Beach, Calif.
All these new retail announcements come on the heels of Yogasmoga launching a new outpost in Beverly Hills on July 16. As part of the new Beverly Hills store at 9458 Dayton Way, the company also showcased its Yogasmoga Next Door concept, which has a dedicated community space featuring yoga classes; partnerships with local juice, coffee and tea vendors; and a spot where customers can relax.
“California as a market really appreciates Yogasmoga’s superior product and authentic yoga ethos,” said Rishi Bali, who founded the company in 2013 with his younger sister, Tapasya Bali. “We love the California wellness lifestyle and plan to add additional stores in Southern California and the Bay Area.”
Yogasmoga makes its clothes in Fall River, Mass., and Northern California and sources much of its fabric from the Los Angeles area.
