MANUFACTURING
New CEO at Saban Brands
Los Angeles–based Saban Brands has named Janet Hsu as its chief executive officer effective Aug. 17.
Currently, Hsu is the president and chief operating officer of Sanrio Inc., the global lifestyle brand best known for its pop icon Hello Kitty.
Hsu is Saban Brands’ first chief executive officer. She will be responsible for overseeing the company’s portfolio of global entertainment and lifestyle properties as well as being instrumental in acquiring additional brands and building new intellectual properties.
“Janet is a visionary leader with a strong track record for driving global business expansion and leading innovative strategies,” said Adam Chesnoff, president and chief operating officer of Saban Capital Group, to whom Hsu will report. “Janet has been responsible for some of the world’s largest and most successful brands. Her extensive and diverse background across licensing, merchandising and retail has led to many major accomplishments. We look forward to working closely with her at Saban Brands to continue to grow the company and its expanding portfolio of brands.”
Hsu will be joining Saban Brands as the company continues to grow across its two business units, Saban Brands Entertainment Group and Saban Brands Lifestyle Group.
Saban Brands Entertainment Group includes Power Rangers, Poppies, Cirque du Soleil, La Banda and Julius Jr.
Saban Brands Lifestyle Group includes a portfolio in the consumer, fashion and lifestyle space. Those brands include Paul Frank, Mambo, Piping Hot and Macbeth.
