MANUFACTURING
New Hire at Matiere
Matiere, a menswear brand headquartered in Newport Beach, Calif., announced July 1 that Matt Feniger would join the company as a brand marketing manager for its Matiere and Strand collections.
Feniger has worked in fashion-trend forecasting and product development as well as public relations, said Scot Shandalove, Matiere’s chief executive officer. Most recently, Feniger was covering the menswear market as the New York menswear editor for the leading international trend-forecasting service WGSN.
Feniger will oversee Matiere’s advertising and marketing. He also will handle partnerships and collaborations with other brands.
Matiere has been sold at prominent retailers such as Ron Herman, American Rag and Kin in the Los Angeles area as well as Atrium in New York and Beams in Japan.
The brand has exhibited at Liberty Fashion & Lifestyle Fairs in New York and Las Vegas. During the run of these shows in January and February of this year, Matiere introduced its first denim pants.
The brand has positioned itself as an alternative to other men’s brands. Its Fall 2015 choices include oversized T-shirts with an avant-garde look and bohemian-looking harem pants.
