CORONA SWIM
Ingear Fashions Introducing Licensing Swim Line Based on the Popular Beer
Make no mistake, Corona Extra is a popular beer.
Constellation Brands Beer Division, the brewer, marketer and supplier of Corona Extra, claims it’s the No. 1 imported beer in the United States. Punk band The Minutemen wrote a song about the beer, which was later used as the theme song for the popular MTV show “Jackass,” which aired from 2000 to 2002. Constellation is upping the ante for marketing the popular beer, and its next step will be rolling out a women’s swimwear line bearing the Corona logo.
It will be introduced Jan. 8–10 at Surf Expo in Orlando, Fla., said Adam Frija, director of licensing for Ingear Fashions Inc., the Aventura, Fla.–based swimwear company that also holds licenses to make swimwear for Hello Kitty, Paul Frank, DC Comics and Coca-Cola.
The Corona line will be a full collection of bikinis, monokinis, rash guards, boy shorts and coverups bearing more than five core groups based on different looks. The first delivery features blue and gold colors on the bottles of most Coronas. The swimwear tops will bear the Corona logo. The back of the bikini will bear the Corona crown.
Other groups in the collection will feature pink and lime colors and even plaid designs featuring the Corona logo. Different bodies feature traditional triangle tops along with twist bandeaux and push-up halters. There are also boy shorts, banded string bottoms, bottoms with side ties and shirred-side hipster bottoms. The swimwear will wholesale for $14 to $18 for swim pieces and coverups. For more information, contact info@ingear.com or call (305) 830-2900.
