Wolf & Man's Java display at Capsule. Image courtesy Wolf & Man.
Werewolves of Whittier: Wolf & Man Introduces Java
They never said that coffee puts hair on your chest. But menswear brand Wolf & Man introduced a new line of coffee at the Feb. 16 to 18 run of Capsule trade show in Las Vegas, said Brian Chan founder of Wolf & Man.
“It’s a menswear thing. It’s like having a beer, but it’s more acceptable," Chan said. Wolf & Man is headquartered in Whittier, 18-miles or so southeast of downtown Los Angeles.
Keeping with its werewolf theme, Wolf & Man exhibited bags of its light, medium and dark blends with the names Quarter Moon, Half Moon and Full Moon. Ah-woooo! Cold brews are manufactured too, Chan said.
To make the branded coffee, Wolf & Man partnered with Solid Coffee Roasters, a “made-to-order” small batch roasting company, also based in Whittier. Eventually, Wolf & Man coffee will be sold at the Wolf & Man website and select boutiques. Next month, it will do a coffee tasting at the Pop boutique in downtown Los Angeles’ Little Tokyo. It is scheduled for March 6.
