TECHNOLOGY
Petit Bateau Selects Lectra Fashion PLM
To help streamline product development and improve speed-to-market, French label Petit Bateau selected Lectra Fashion PLM.
Founded in 1893, Petit Bateau is sold in more than 60 countries and produces clothing for infants, children and adults. Since 1988, the company has been part of the Rocher Group.
“Preserving our 120-year history and our unique know-how while expanding our distribution network is our main challenge,” said Pierre-Antoine Perrot, Petit Bateau’s chief operations officer, in a company statement.
Lectra Fashion PLM will help the company manage the company’s development needs and maintain its quality standards, said Nathalie Lempereur, Petit Bateau’s collection director.
“Quality and sensory pleasure are two values inherent in Petit Bateau’s DNA,” she said. “Quality symbolizes our authenticity; our clothes touch the skin and are linked to intimacy with our customers, which, in turn, impose tough development constraints and high standards of quality.”
The company was looking to accelerate product-development phases and improve collaboration between Petit Bateau’s design, development and production teams.
“We have complex information systems and numerous databases that are managed by different contributors to the garment-design process. We needed tools that were plugged into a platform to reduce time to market,” said Anouck Olry, who oversees organization development and corporate social responsibility at Petit Bateau.
The company was also looking for a solution that will help it develop partnerships and expand its capsule collections.
“We wanted to speak our partners’ language and use their tools,” Lempereur said.
Lectra produces integrated technology solutions for the industries that use soft materials such as fabrics, leather, technical textiles and composite materials. For more information, visit www.lectra.com
