TECHNOLOGY
BM Merchandising Selects Simparel Enterprise Solution
BM Merchandising Co. Ltd., maker of the Royal Blue brand of men’s and juniors denim and knit apparel brands and a private-label producer, is replacing its legacy business system and software tools with Simparel Enterprise Solution.
“With our rapid growth, we recognized the need for a more capable and integrated business system,” said Beili Liu, vice president of Royal Blue Apparel, in a statement.
Founded in 1996, BM Merchandising develops and produces young men’s streetwear. The company supplies licensed merchandise to major retailers, brands and universities. The company’s in-house brands include Royal Blue for men’s and boys’ and Royal Blue Juniors, which are sold in more than 1,000 smaller urban boutique stores and large national chain stores across the U.S., Canada and the Caribbean.
Simparel Enterprise will allow BM Merchandising to connect its design and development, sourcing and production, sales and marketing, warehousing, and distribution teams and processes and allow the company’s own factories and its manufacturing partners to work together in a single system to ensure information is current and accessible and ensure that processes are transparent and compliant.
Created for the apparel, footwear, accessories, home furnishings and other soft goods industries, Simparel Enterprise Solution combines product lifecycle management (PLM), sourcing and supply chain management (SCM), materials requirements and manufacturing planning (MRP), electronic data interchange (EDI), and warehouse management (WMS) operations in a single business system to provide global process visibility and control and allow collaboration across the supply chain.
For more information, visit www.simparel.com.
