RETAIL
Baccus Named SVP of Caruso Affiliated
Chris Baccus was appointed to be the senior vice president of digital marketing for Caruso Affiliated. This is a new position for Caruso, the developer, owner and manager of high-profile retail centers such as The Grove in Los Angeles and The Americana at Brand in Glendale, Calif.
“Caruso is known for its world-class retail and lifestyle experiences, and I’m thrilled to have the opportunity to enhance our digital footprint to best reflect our unique properties and offerings,” Baccus said. He will lead digital strategy for various Caruso brands across all digital platforms, including SEO/CRM, digital advertising, social media, and the entire company’s Web and mobile assets.
Baccus joined Caruso from Golin, a public-relations firm. There, he served as the executive director for digital, western region, since 2012. He worked with clients such as Nintendo, Toyota, PetSmart and Nestlé.
