TRADE SHOW
L.A. Men’s Market at 1: New Brands, Wide Range of Styles
The LA Men’s Market trade show forecasts growth and filling a unique niche when it rolls out its first-anniversary show at the Area 4 section of the California Market Center Oct. 13–14.
“What we are bringing to the table is a curated and focused group of men’s brands to Los Angeles,” said Kellen Roland, a producer of the show and president of The Ntwrk Agency showroom in the CMC. “There are no relevant shows in Los Angeles with the same offering.”
More than 20 new brands are forecasted to join the show, which will take place in the showrooms and temporary spaces of Area 4 and also at The Park showroom at the Lady Liberty building and The Foundation showroom at the Cooper Design Space.
Some prominent streetwear and skate brands will be joining the show, including Nixon, Asics and Girl Skateboards. Some brands returning to the show will be Huf and Brixton. Other brands scheduled to exhibit will reflect a range of styles from contemporary to skate. They include Herschel Supply Co., Obey, 10Deep, Goorin Bros., Matiere and SLVDR.
Exhibitors will be showing Summer 2015 collections, Roland said. “It will be the first opportunity for brands to get feedback from top buyers.”
Retailers that browsed LA Men’s Market in the past include Zappos, Active, American Rag and Revolve Clothing.
