THE DEBUT: Opening-night party at COS in Beverly Hills
COS
1st US Store Opens in Beverly Hills
COS—an H&M division that offers contemporary fashion for women, men and children—opened its first U.S. store Oct. 30, in Beverly Hills, Calif.
The new store is located at 357 N. Beverly Drive, in a space that formerly housed a Banana Republic. Its neighbors are boutiques such as Iro, Intermix, Scoop, Alice + Olivia and Planet Blue.
With 5,683 square feet of selling space, the store offers men’s suits, woven shirts, sweaters, leather boots, women’s trousers, jewelry and underwear, much of it with a stylish, mid-20th-century inspiration. Some prices include $89 for a men’s woven shirt and $99 for a women’s slim-side zip trousers.
Keeping with the brand’s aspiration toward refined style, the store’s design goes for a minimal, Scandinavian-inspired design, with blonde wood-looking floors, raw steel hanging rails that create different rooms within the space, and mid-century modern and contemporary furniture.
COS opened in London in 2007 and runs a fleet of stores with locations in Europe, Asia and the Middle East.
