California Apparel News

Just in time for its new flagship store opening on Rodeo Drive, the iconic British luxury brand Burberry will receive this year’s Rodeo Drive Walk of Style Award.

Launched in 2003, the award honors the best of the best when it comes to fashion and style. The first recipient of the award was Giorgio Armani, who flew in from Europe for an evening of cocktails and mingling among the well heeled.

This year’s award will be presented on Nov. 19 in an event to be held at Via Rodeo, located at the base of the famous shopping boulevard that is home to boutiques such as Louis Vuitton, Bottega Veneta, Gucci, Guess, BCBG Max Azria, Fendi, Giorgio Armani, Ralph Lauren, Prada and La Perla Boutique.

The award will be accepted by Burberry Chief Creative and Chief Executive Officer Christopher Bailey. It will be a celebration of Burberry’s new three-story flagship store on Rodeo Drive that will offer more shopping space than its current store on Wilshire Boulevard, which will close. After the private ceremony, attendees will be able to walk across the street to 301 N. Rodeo Drive and see the new outpost, which will have lots of big-screen TVs showcasing Burberry’s latest looks.

Burberry, founded in 1856, will be honored with a permanent bronze plaque on the sidewalk, joining the other bronze plaques honoring past recipients such as Tom Ford, Gianni and Donatella Versace, costume designer Edith Head, and Vogue Editor Diana Vreeland.

Last February, Academy Award–winning costume designer Catherine Martin was the 21st recipient of the honor.

Burberry is being honored for its decades of high-end fashion that has been worn by explorers, athletes and celebrities. “The iconic Burberry trench has evolved over 100 years to become the must-have item in stylish wardrobes,” said Peri Ellen Berne, chairwoman of the Rodeo Drive Walk of Style. “It is only fitting that the next Rodeo Drive Walk of Style Award be given to such an influential global brand like Burberry.”