#CheckYourSelfie/Keep A Breast
Breast cancer awareness and beach culture. The Keep-A-Breast Foundation found that the two are not exclusive. Keep-A-Breast has partnered with various action sports fashion labels to raise funds and awareness for breast cancer research. On Oct. 16, it held a bowling event in Santa Monica for its #CheckYourSelfie initiative.
It asks women to post a clothed selfie picture, placing three fingers to their breast to symbolize a monthly commitment to check for breast cancer.