Andy Spade, left, and Chad Buri
SPADE AND BURI
Sleepy Jones to Open in Santa Monica. Calif.
Andy Spade is getting into the pajama game.
Spade, the co-founder of the Kate Spade fashion label, started Sleepy Jones, an independent New York–based sleep and loungewear company geared toward men and women, last year. On Nov. 20, he held a grand opening for a 650-square-foot Sleepy Jones boutique at 1318 Montana Ave. in Santa Monica, Calif. It is a couple of storefronts down from the Aero Theatre, a popular cinema that has been screening films since 1940. Another Sleepy Jones boutique opened in New York recently.
Chad Buri, co-founder and chief operating officer of Sleepy Jones, said the label was started because he and his partners, Spade and Anthony Sperduti, felt that pajamas could make a comeback. They noted that in the past men lounged around their homes and studios in pajamas, and with the right fabrics and proper sizing they felt that sales for pajamas could increase. Sleepy Jones has been sold at Barneys New York, Nordstrom’s e-commerce site, and leading boutiques such as Stag and Unionmade.
“There is no reason to think of pajamas as something only to be worn to bed,” Buri said. “It’s something nice and comfortable to be wearing around the house.”
The label also makes artist-edition pajamas. Mike Mills, an artist and filmmaker, made a graphic of sleeping pills for the label, which are printed on the pajamas. Other prints on pajamas are the more conventional black watch plaid, stripes and a plain gray. Pants retail around $140. Shirts retail around $150. The label also designs robes, men’s boxer shorts and women’s panties as well as T-shirts.
