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Nasty Gal Takes a Bow on Melrose
Prominent e-commerce emporium Nasty Gal opened its first physical store Nov. 21 at 8115 Melrose Ave. in Los Angeles. The space formerly housed a store in the boutique chain Madison.
Construction crews put the final touches on the store, which is located across the street from the landmark boutique compound of Fred Segal and between Crescent Heights Boulevard and Kilkea Drive. Keeping with Nasty Gal’s brash sense of humor, wording on the stainless-steel exterior of the shop reads “No, It’s Not a Porn Site,” which refers to the e-commerce store’s URL (shopnastygal.com).
Nasty Gal, a privately held retailer, gained a lot of headlines over the past couple of years from the fashion press for its bold style, its e-commerce success, and the image of its founder and chief executive officer, Sophia Amoruso.
Earlier this year, Amoruso, an Internet maven, delved into print media when she authored #Girlboss, her memoirs, which were published by the Portfolio and Putnam imprints of Penguin Random House. The book details Amoruso’s rise from selling vintage clothing on eBay to helming a company that makes more than $100 million in revenue, according to a biography on the ShopNastyGal website.
A statement from the retailer promised to hand out prizes to shoppers at the Nov. 21 debut of the shop.
