Krochet Kids Makes a Point About Price
Krochet Kids is taking a page from Priceline and giving it a social spin.
Starting today the Costa Mesa, Calif.–based non- profit is letting consumers name their own price.
The promotion, called "Name Your Price, Define Your Impact," lasts for just 24 hours and “aims to discover how shoppers value a product when they can know who made it and how the purchase impacts the person's life.”
Everything Krochet Kids produces is signed by the women who made it. The company works with impoverished women in Uganda and Peru to train them and give them the skills and support they need to improve their lives. Consumers who visit the company’s website, can read about the women’s stories.
Kohl Crecelius, co-founder and chief executive officer of Krochet Kids, created the "Name Your Price, Define Your Impact" to “see what this transparency is worth to shoppers. ”"'Name Your Price' is a social experiment in every sense," Crecelius said. "We're willing to be vulnerable because we believe it can start a powerful conversation."
Looking for more information about Krochet Kids' mission and message? We have a story in this week's issue all about it.
