NEW LOOKS: Project Fabric System, cloth walling for booths, was piloted at the July Project New York show.
TRADE SHOWS
Visual Display: A Look at Project’s New Booths
Las Vegas’ Mandalay Bay Convention Center hosts sprawling fashion trade shows Project, ENK Vegas,the eclectic Pooltradeshow and the higher-end Men’s trade show as well as The Tents. When brands and attendees go to the next MAGIC, scheduled Feb. 17–19 in Las Vegas, they will see a new look for the Mandalay Bay shows, said Tommy Fazio, Project’s president.
Booth walls will be wrapped up in what Fazio calls the Project Fabric System, which will be used in an unspecified number of booths at the Mandalay Bay shows. Vendors will be able to print logos, posters and advertising campaigns on the linen-poly blend of the wall’s cloth. Booth fixtures will be freestanding items, including birch-wood shelving, tables and Lucite chairs. Some exhibitors used the Project Fabric System at the last run of Project New York in July.
Fazio contends that vendors will have an easier time setting up booths with the Project Fabric System. “I’m all about common playing grounds,” Fazio said of the upcoming uniform look of the show booths at Mandalay Bay. The fabric wall’s white color should be most appropriate for a trade show. With a plain color, attendees’ attention will be directed to the product hanging on the booth walls, Fazio said. Project declined to give additional information about the booth’s new look.
