David Crotty
RETAIL
The Celebs at the Toms for Target Launch Celebration
What launch of a new line would be complete without a few stars shining bright?
For the much ballyhooed debut of the Toms for Target line this Holiday season, several actors were on hand, such as Jennifer Garner, Jessica Alba and Sarah Hyland. They were at the private event held at The BookBindery in Culver City on Wednesday evening.
Standing front and center was Blake Mycoskie as well as several Target executives.
The limited-edition of T-shirts, sweaters, ponchos, shoes and housewares selling for under $50 were on display as well as a Toms for Target display. Mycosckie is known as the founder of Toms shoes where his business model is to give away a free pair of shoes to a person in need for every pair of shoes sold from his collection. He and Target are following a similar model with this Toms for Target lineup.
For each item purchased, Target is donating a blanket, meals or shoes in partnership with Toms and North America-based charities American Red Cross Disaster Relief, Canadian Red Cross Disaster Relief, Feeding America and Food Banks Canada. The Toms for Target collection will be available for purchase starting Nov. 16.
