SWIM/SURF
PJ Salvage and Beach Riot Form Joint Venture
P.J. Salvage, the Irvine, Calif.–based sleepwear, intimates and lifestyle brand, formed a joint venture with Costa Mesa, Calif.–based swimwear brand Beach Riot and named former RVCA executive Mark Tinkess as Beach Riot president.
Designer Nicole Hanriot, who founded Beach Riot in 2012 after designing swimwear for Tavik, will continue to oversee design and marketing for the brand.
P.J. Salvage, which was founded nearly 20 years ago, will oversee business operations for Beach Riot.
Tinkess was most recently executive vice president at RVCA but spent more than a decade at Billabong, which acquired RVCA in 2010.
