Hervé Léger
BCBG
Showcasing 25-Year History
After 25 years of designing an idiosyncratic mix of “Paris chic with LA cool,” the fashion house BCBGMaxAzriaGroup turned part of its warehouse in Vernon, Calif., into an exhibition space on April 29. The center of attention was “Living the Bon Chic Life,” a retrospective of the fashion house’s quarter century in business.
On display were the red-carpet dresses of the Max Azria Atelier label, the bandage dresses of the Hervé Léger label and the youthful looks of the BCBGeneration line. Also on display was BCBGMaxAzria Runway. The exhibition featured cards that noted what movie star wore what BCBGMaxAzria Runway dress, as well as graphics of the fashion house’s many magazine stories over the years.
Walking through the gallery and being greeted by well-wishers, Lubov Azria, the fashion house’s creative director, noted that she was grateful for not only having the opportunity to be creative but also for having fashion consumers embrace and support the label’s work and its styles.
She also was proud of building a fashion house in Los Angeles. “This is not New York or Paris,” she said while standing in front of a display of the runway collection of BCBGMaxAzria. “It is LA.”
The exhibit will stay open from noon to 5 p.m. May 3–4 and again on May 10. Private tours may be arranged by emailing rsvp@bcbg.com. There also was a sale of one-of-a kind BCBGMaxAzria clothes. Proceeds from the sale went to LA’s Best, a nonprofit after-school education and enrichment program.
