Hye Park
OFF THE RUNWAY AND INTO THE DESIGN ROOM
Hye Park and Lune
Hye Park took her modeling experiences—on and off the catwalk for designers such as Miu Miu, Prada, Roberto Cavalli, Dolce & Gabbana and Hermès—and put them on the drawing board for Hye Park and Lune, a new collaboration between Park and Lune, the Pasadena, Calif.–based company founded last year by Kyle Han and Ashley Lee.
The collection features soft poly/rayon/spandex blend tops, bottoms and outerwear made for the woman who wants to look and feel stylish while on the go. The line’s two-tone striped tees have become celebrity favorites, spotted on several notable Hollywood figures, including Jennifer Garner and Selma Blair, and its long-sleeve “Crescent Raglan” tee has been worn by Alessandra Ambrosio and Ali Larter.
The “Planet” army parka offers a longer fit with drawstring options while the “Eclipse” has a loose silhouette.
Modeling gave Park an appreciation and knowledge of construction and design. Han, who serves as designer and creative director of Lune, was a fashion editorial photographer in South Korea before teaming up with Lee, whose background is in styling and retail. The three were childhood friends who shared a mutual dream to launch their own brand.
“We had already been in talks with Hye, so we decided that our first label would be Hye Park and Lune and it would be inspired by Hye’s life off the runway,” Han said. “Because Hye has walked for designers like Marc Jacobs, Chanel, Dior, Alexander McQueen and Isabel Marant,to name a few, she knew what wearing true opulence felt like.”
The line draws inspiration from a woman’s everyday activity and travel.
The Spring/Summer ’14 collection, which debuted last year at Fashion Week San Diego, featured classic separates with a tomboy quality that can be paired with distressed denim or sweatpants, dressed up with a leather bottom and blazer, or made edgy with a motorcycle jacket and rugged boots.
“We designed the tops to be a bit oversized and on the relaxed end so that bodies didn’t feel restrained or controlled by the shirt. Our priority when designing the tops is comfort,” Han said.
Fabrics are sourced in the U.S., including Hacci, a polyester/rayon/spandex knit blend, Tencel and cotton. “The public loves the touch and feel of the fabric, and many have said they’ve never felt anything like it before. We’ve heard our tops referred to as ‘yummy,’ ‘ultra-cozy,’ and ‘super-soft,’” Han said.
Tops are wholesale priced from $21 to $54, military jackets are wholesale priced at $149, maxi dresses are $54, and shorts are $20. The Fall 2014 collection also includes lightweight sweatshirts that range from $53 to $72 wholesale and bomber jackets, which are wholesale priced from $89 to $102.
Hye Park and Lune is currently sold at Fred Segal, Blue Eyed Girl and Boutique to You (www.boutiquetoyou.com) as well as on their online site (www.hye-park-and-lune.myshopify.com).
Plans are in the works to expand the brand to accessories, including scarves and beanies, as well as activewear and pants. The three hope to eventually add intimates and jewelry, as well.
For more information, call It’s All About the Girls Showroom at (213) 624-9717 or email linda@itsallaboutthegirls.com.
