Jeremy Scott X Moschino F14 (photo by Selin Alemdar from BusinessWeek)
FASHION AS SOCIAL COMMENTARY?
Have It Your Way, Jeremy Scott!
Everyone is a twitter (literally) about Jeremy Scott’s Fall collection for Moschino that appears to be inspired by a certain fast-food behemoth.
BusinessWeek questions the designer's motive and
Refinery29 wonders whether the line infringes on McDonald’s copyright (while referencing McDowell's from the 1988 film “Coming to America." Genius!).
The Guardian found some fast-food workers who are offended by the collection that—they say—mocks minimum-wage workers with its $1,000 dresses.
But isn’t this just par for the course for the provocative designer (and sometime Angeleno) who joined the 30-year-old Italian design house last year as creative director? Isn't this just another example of a designer using the runway to comment on our pop-culture obsessions? Scott's current collection has a group of zombie-inspired fashions (hilariously animated on his website).
As Papermagazine’s Kim Hastreiter points out, Scott is not the only designer this season to find high fashion in the mundane. Karl Lagerfeld created the chicest supermarket to show off the Fall 14 Chanel collection--complete with perfect Chanel-ized shopping baskets for the models.
The rest of the Jeremy Scott x Moschino collection is just as cheeky, with meticulous gowns made from what look like giant candy wrappers and a caped number that pays homage to the king of beers and right down to the finale wedding gown printed with nutritional labels.
I'm lovin' it.
