California Apparel News

Sherman Oaks, Calif.–based Cherokee Inc. struck several new alliances that will take the company’s lifestyle brands further across the globe.

Haven Licensing will represent Cherokee brands in Australia and New Zealand, Redibra will represent the brands in Brazil, Segal Licensing will represent the brands in Canada, and Global Pursuit will represent the brands in China. In addition to representations, the four companies will “secure regional and territory partners for the company’s selected brands,” according to a Cherokee statement.

Cherokee’s brands include Cherokee, Carole Little, Tony Hawk and Hawk Brands, Liz Lange and Sideout. The company’s licensing agreements with retailers and manufacturers span more than 40 countries, including Target stores in the U.S. and Canada; Kohl’s in the U.S.; Tesco in the U.K., Ireland and certain Central European countries; RT-Mart in China; Pick ’n Pay in South Africa; Falabella in Chile, Peru and Colombia; Arvind Mills in India and certain Middle Eastern countries; Shufersal Ltd. in Israel; Comercial Mexicana in Mexico; Eroski in Spain; Nishimatsuya in Japan; Magnit in Russia; Landmark Group’s Max Stores in certain Middle East and North Africa countries; and the TJX Companies in the U.S., Canada and Europe.

“We are extremely excited to be working with this talented group, as we look to strategically license our brands through category and channel diversification while continuing to expand our global footprint,” said Henry Stupp, Cherokee’s chief executive officer, in a statement. “This group will provide us with the necessary ongoing, on-the-ground support to ensure long-term success.”