SKYLTON PARIS
Opening at LA Market
Skylton Paris
California Market Center, suite B540
(310) 623-7807
After testing the U.S. waters over the last year, French denim brand Skylton is putting down roots with the opening of a new showroom at the California Market Center.
Last March, the 2-year-old brand participated in the Fre(n)sh fashion show, organized by Le Frenchlab during Los Angeles Fashion Market at the CMC. From there, the company went on to exhibit at WWDMAGIC in Las Vegas and Project in New York.
“Last season was a test,” said Cyril Bonnan, president and chief executive officer of RB & CB Enterprises, which is representing the brand in the United States. “It was a good test.”
Bonnan, who has been with Skylton since the beginning, said the brand has been picked up by retailers in Los Angeles, New York, Miami and Toronto.
Skylton is known for its skinny silhouette, which is engineered for a flattering fit.
“What makes the difference is it’s a low rise in the front—very sexy—but the back is higher,” Bonnan said. “Women really appreciate that.”
The denim has a peach-skin hand with a 2 percent stretch for comfort and good recovery. The company designs the washes to sculpt the body to flatter the wearer, Bonnan said.
There are 58 styles in the collection, and wholesale prices range from $40 and $60.
Skylton also has a retail store at 8602 W. Sunset Blvd. in West Hollywood.
In Skylton’s CMC showroom, the collection is sharing space with another French brand, men’s underwear line Ice Moon, which was created in 2010 and has developed a following among European soccer players, Bonnan said. Wholesale prices for the brightly printed boxer briefs begin at $9 and go to $15.
To celebrate the opening of the showroom, Skylton is hosting an invitation-only fashion show and party on Aug. 4, opening day of Los Angeles Fashion Market. The event is being held in the CMC lobby.
