NEW SHOWROOM: Katelyn Hill, sales assistant, and Marion Metcalf, sales representative, work in the Vertigo showroom.
SHOWROOM PROFILE
Vertigo Showroom
Vertigo Showroom
- Gerry Building
- Suite 203
- (714) 381-3329
The Vertigo showroom has only been open in the Gerry Building for a few months, but the line has been around for decades.
The label launched in Paris in 1984 and soon traversed the Atlantic and opened a store on Madison Avenue in New York and other high-end retail thoroughfares.
About 15 years ago, Los Angeles apparel maker Shawn Far started licensing the Vertigo label for the United States. Eventually, he ended up owning the label to manufacture and sell in Canada, the United States and Latin America.
“We do really well all over Latin America,” said Marion Metcalf, Vertigo’s sales representative at the Gerry Building showroom. “It’s a classic, contemporary, modern sleek line that is affordable.”
The Vertigo brand embraces a wide spectrum of clothing that could classify it as a lifestyle brand. There is eveningwear, sportswear, career wear, dresses, slacks, sweaters, blue jeans, activewear, outerwear, handbags, jewelry and accessories.
Goods are manufactured in China to keep wholesale prices at $25 to $150. The line is designed by Ashley Rios at the Vertigo headquarters near downtown Los Angeles.
When Far bought the Gerry Building in late August, it only seemed natural that he would open a showroom in the structure. Currently, the 1,263-foot space is filled with goods for Spring/Summer 2014.
Right now, the Vertigo showroom is in a temporary location on the second floor. But it will be moving to the sixth floor after remodeling is finished for a new showroom.
