2014 WATERWEAR
Cheeki Swim: Reversible Chic
In launching her swimwear collection, Cheeki Swim, Rosie Davenport was inspired by her globetrotter lifestyle as well as her California coast upbringing.
“I was actually most inspired to start this line after a post-college graduate trip to Hawaii where I saw so many body types rocking ‘cheeky’ cut swimwear, and they looked amazing! I was motivated to design a piece of swimwear that could be worn multiple ways and look great every which way,” Davenport said.
The collection was first launched last August at the Swim Collective trade show in Huntington Beach, Calif.
Cheeki swimwear is reversible, so the pieces can be worn in multiple ways. The standard top can be worn as a halter, bandeau or knotted in the middle with a twist to the shape; the bikini top also serves as a bottom.
There are two-tone color options that come in brown and yellow, blue and red, blue and orange, violet and purple, and pink and yellow, as well as solids. The “Kinky” top features cross-string details and cutout sides, and the “Deviant” bandeau wrap top has string ties along the top and midsection. The “Volatile” monokini has multiple strings crossing the stomach and back. There is also a solid cobalt-blue monokini with detachable metal clasps along the middle that can be worn in different ways. There are coverup maxi dresses and bottoms with a drawstring waist and cutout bow ties along the leg.
“The idea to design suits with multiple ways to wear was the basis of the entire brand’s conception,” Davenport said. Bikini tops come in A to D cup sizes, and all of the swimwear is manufactured in Bali.
Bikini bottoms wholesale starting at $27 with bikini tops at $30 and one-pieces averaging $45.
The line is currently being sold in local boutiques, and an online shop will be launching shortly.
“The type of girl who most appreciates Cheeki swimwear is bright and playful,” Davenport said,
For information, contact Rosie Davenport at info@getcheeki.com.