Alessandra Ambrosio in Alé by Alessandra. Photo courtesy Planet Blue.
Alé by Alessandra Takes A Bow
Victoria’s Secret Star Model Alessandra Ambrosio conquered the world of lingerie long ago. In March she’ll try her hand at boho contemporary styles when the Alé by Alessandra fashion line is released by Santa Monica-headquartered retailer Planet Blue.
Ambrosio and Planet Blue collaborated on the line, Ambrosio said. “The line is a complete reflection of my personal style. Everything in the collection is something that I would wear and that I am excited to wear. It is a complete mix of my boho style mixed with things that an everyday working mom can wear,” she said.
There are 20 pieces in the line and retail price points will range from $20 to $70, said Ling-Su Chinn, the founder of Planet Blue. By Spring 2015, it will be wholesaled to other retailers.
Alé by Alessandra is just one of the latest private label lines that Planet Blue will offer. The store has been selling its Blue Life and Blue Moon brands and eventually it will sell swim and yoga under the Blue Life label. Ling said that Planet Blue’s merchandise mix will be composed of 25 to 30 percent private label lines.
Her store also is on the move. Planet Blue hopes to open more than 3 locations this year.
