California Apparel News

For Greg Garrett of the Black Swan fashion label, ENKVegas was a great show. The women’s show exhibited at the Mandalay Bay Convention Center in Las Vegas Feb. 18–20, and his label’s sales increased 35 percent compared with the ENKVegas show last February.

He estimated that traffic was the same for the 2013 and the 2014 shows. One reason why his business increased was that his sales staff did a great job of scheduling and following up on appointments, Garrett said. He also felt that the management of ENKVegas did a better job of organizing the show, with measures such as improved signage.

For Gillian Julius, founder of her self-named Gillian Julius accessories label, the show took a few wrong turns. “It was the first time ever we were asked about price points,” she said, adding that she believed a wider group of stores gained admittance into the trade show than in the past.

Sunni Spencer, vice president of ENKVegas, noted that the show had consistently catered to a wide a range of retailers during the Las Vegas market week.

However, she did write new business at ENKVegas. “Every show is worth it,” she said. “Ninety percent of the show business is new business.”