Jami Lyn Clothes Downsizes to New Store
After nearly 25 years on the same section of Robertson Boulevard, the well-known Jami Lyn Clothes store is moving one block south, which technically moves the store out of Beverly Hills and into Los Angeles.
Jami Lyn Roberts, the store's owner, is going from a 5,000-square-foot space to a 1,600-square-foot shop that will give her collection of women's contemporary clothing a cozier place to be. The grand opening is Feb. 14 and is being celebrated with some wine and cheese.
"I just didn't need that much space. I felt there was too much space that was being wasted," said Roberts, who launched her first store on Robertson Boulevard in 1990, when she had only a 750-square-foot spot. "The new store will be more like coming into someone's house."
The Jami Lyn Clothes store has received kudos from shoppers over the years for the boutique's selection of trendy and sophisticated labels. Jami Lyn carries brands such as Robert Rodriguez, Vince, Haute Hippie, DL 1961, Current/Elliott, Crown Jewel T-shirts and My Tribe.
It is also a go-to place for Hollywood costume designers to scout out some contemporary clothing for the on-the-screen crowd seen in the various TV shows and movies shot around town.
Roberts allows costume designers to pull items without an upfront fee. If they return them, there is no stocking fee. If they like them, they purchase whatever they selected. —Deborah Belgum
